Imperial Expands Popular blu bar Vape Range with Four New Flavours

May 16, 2023

Following the successful launch of its blu bar disposable vape brand at the end of 2022, Imperial is excited to announce the expansion of the range with four new flavours to help retailers tap into seasonal sales this summer.

With Blueberry now the top-selling disposable vape flavour[i] and Berry growing rapidly by 60% month-on-month[ii], Imperial has responded to this consumer demand by adding Blueberry Ice, Blueberry Sour Razz, Berry Mix and Grape Ice to the range. The four new great tasting flavours join the existing blu bar variants, including Kiwi Passionfruit, Mango Ice, Banana Ice, Peach Ice, Watermelon Ice and Strawberry Ice, bringing the total range up to 10 flavours.

The blu bar vape range comprises a quality collection of fully tested and compliant disposable and ready-to-use vape products which are available to buy now at an MRRP of £5.99* per device. Each blu bar contains 20mg/ml of nicotine in 2ml of e-liquid[iii] providing up to 600 puffs[iv] and features a LED indicator that lights up when in use, along with a compact pocket design for a convenient and satisfying vape experience.

Tom Gully, Imperial Tobacco's Head of Consumer Marketing UK&I commented: "With increased demand for fruity flavours in disposables, we’re excited to be extending our popular blu bar range with four new flavours that directly respond to this trend. With summer just around the corner, more adult consumers are likely to be out and about socialising in the coming months as the weather warms up, so we’d recommend that retailers stock up on these new tasty additions now to tap into the seasonal sales on offer this summer."

*Based on ITUK MRRP as at May 2023. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

[i] ITUK EPOS – P1 Key Accounts Feb ’23 – Mar ‘23

[ii] ITUK EPOS – P1 Key Accounts Feb ’23 – Mar ‘23

[iii] In line with market standard

[iv] Each disposable device contains up to 600 puffs. Please note that this is a maximum estimate based on typical user consumption levels tested under laboratory conditions. Actual number of puffs per device may vary depending on individual usage

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